Our client, a leading technology company based in Limerick, currently has an opportunity for a Digital Marketing Specialist to join their team. This is a full time, permanent position offering an excellent salary and benefits package. This position is a fully remote position.
Primary Responsibilities
- With the Manager, Growth & Digital Marketing, drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally
- Support the development of the digital roadmap and execute against it
- Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs
- Reporting across all digital channels results and marketing lifecycle results as required
- Lead with a data-driven mindset, utilizing and enhancing live dashboards in HubSpot and other tools as needed to make decisions
- Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy
- Be passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table
- Run tactics touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth
- Working with the marketing team, lead the development and management of direct marketing workflows and website landing pages
- Responsible for execution of paid media strategy, planning and buying across paid search, programmatic display, affiliate, native, and paid social tactics
- Collaborate with marketing, business development and sales to support results-driven and efficient ABM programs
- Develop and drive lead generation and nurturing tactics, supporting strategic objectives, and generating qualified leads and opportunities
- Proactively research new technologies as applicable to improve program performance
Qualifications
- Performance-based digital marketing expertise, with 2-3 years of email, paid ads, web, and demand generation experience
- A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field
- Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as biopharma, life sciences, medical device, security and defence, consumer packaged goods, or food and beverage
- Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment
- Experience across marketing functions with a solid understanding of how they work together to drive lead generation and nurturing
- You are a problem solver who brings fresh, original thinking to company and customer problems
- Strong understanding of new technology solutions, acquisition/growth strategies, with a desire to constantly learn
- Self-motivated with a passion for understanding the customer journey, segmentation, and buyer behaviour
- Data-driven mindset and strong attention to detail
- Experience with A/B testing, iteration, and constantly testing and evaluating for optimisation across the customer lifecycle
- Expertise in Google Ads, Microsoft Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, native analytics in social media platforms and other tools as required
- Experience with search engine optimization, conversion rate optimization and organic growth marketing
- Ability to analyse large data sets in excel and/or data visualization tools
- Exhibit a strong balance of analytical, structural, and creative skills
- Significant experience with marketing and sales automation tools
Nice to Haves
- Advanced expertise in HubSpot Marketing Hub
- Familiarity with CMS, front-end development, SQL, and data science are assets
- Ability to speak and write in a second language
