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The Chord

The Societal Purpose of a Business Brand

In this episode of The Chord, John Fitzgerald talks to Stephen Barry, Managing Partner at Stepworks about how leaders can ensure their organisation thrives in the future by working on society focused brand activities.

Stepworks is an independent branding agency based in Hong Kong. They work with some of Asia’s most respected and ambitious organisations to create valuable competitive advantages through design-driven brand building services.

Hope you enjoy the show!

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