In this episode, we delve into the fascinating world of innovation and design with our distinguished guest, Mauro Porcini, PepsiCo’s first-ever Chief Design Officer. Mauro has been instrumental in infusing design thinking into PepsiCo’s culture, leading a new approach to innovation that significantly impacts the company’s product platforms and brands. He is also the host of the successful video podcast “In Your Shoes – with Mauro Porcini,” where he interviews inspiring personalities from the global creative community.
In 2022, Mauro published his first book in English, “The Human Side of Innovation: The Power of People in Love with People” (Berrett-Koehler), which focuses on innovation, design, and leadership. During our conversation, we discuss topics such as:
- The importance of empathy and human-centric design in driving innovation.
- How to build a culture of innovation within an organization.
- The role of design thinking in creating transformative products and experiences.
- Balancing creativity and business objectives for long-term success.
- Insights from Mauro’s book and his experiences working with global brands such as PepsiCo and 3M.